About Us

We’ve done it all, we do it all.

As the list to the right shows, we can do everything for our clients. So it’s no wonder that many of them see us as their in-house strategic marketing department.

Which is precisely how we also see ourselves.

And though we’re New York-based (how else do you think we got all this experience?), we service clients all over the country. And the world.

And we’ll do it for less than you’d think.

You might be thinking that with all our experience, expertise and history of working on big, national accounts (plus the fact that we’re New York-based) our fees are probably somewhere in the stratosphere. Not so.

We are eminently affordable, especially when you factor in the high caliber of our creative work, marketing know-how, and superb servicing. And we’d love to give you a quote. Just ask.

Strategic Marketing

Copywriting

Art Direction and Design

Name Development

Slogans

Packaging & Display

Website Copy

Radio, TV and Web Scriptwriting

Website Graphic Design

Direct Mail

Digital Ads

Media Planning
and Buying

Who we are.

Ken Baron
Marketing Strategist/Creative Director/Copywriter

Ken has received over 100 creative awards in his career, including Clio Awards, One Show (gold), Andy Awards (silver), Art Directors Awards, and Communication Arts Awards of Excellence. He is Director of Marketing Services and Co-Director of Creative Services at Mesita Communications, the strategic advertising and marketing firm he established in 2000.

As President and Creative Director of Baron & Zaretsky Advertising, a twenty-five person agency billing $13.5 million annually, Ken created advertising, promotion and sales materials for many of the country's leading brands and companies, such as Hearst Magazines (Cosmopolitan, Good Housekeeping and Popular Mechanics), Ethan Allen, Fortunoff Department Stores, Gold Toe Socks, The Home Furnishings Council, Neilsen & Bainbridge, CertainTeed, Prevention Magazine, Men’s Health Magazine, Charlie Brown's Steak Restaurants, and other leading companies.

Prior to forming Baron & Zaretsky Advertising, Ken was Senior Group Creative Director of the $200 million agency Geers Gross, directing the creative product for Breakstone Foods, Bolla Wines, Martell Cognac and National Car Rental. Previously, he was one of New York's leading freelance creative directors, developing advertising and promotional programs for major agencies, including Ogilvy & Mather, Smith-Greenland, and Bozell & Jacobs, and clients including American Airlines, Citibank, Sony, HBO, Champion Papers, Alitalia, and American Express.

Earlier Ken was a copywriter at DKG for Westinghouse Learning, Corning, Talon, Brown Forman, and Martex; Ted Bates on Panasonic; Grey Advertising on the Ford account; and Needham, Harper & Steers on Xerox and Johnnie Walker Red

Immediately after college, Ken worked as a junior copywriter at Tracy-Locke in Dallas, Texas before relocating to New York. He holds a Bachelor of Journalism in Advertising with a minor in Marketing from the University of Texas at Austin.

Mel Platt
Senior Art Director

Mel has been one of New York's leading graphic designers for more than 25 years, creating renowned, award-winning campaigns for consumer and prestige products, retail operations, and myriad service companies. He is Senior Art Director at Mesita Communications.

As president of Platt and Company, he was responsible for design and advertising projects for clients such as Finlandia Vodka, David Yurman jewelry, Neutrogena, Revlon, Ralph Lauren, The Princeton Review, American Express, Sherle Wagner, Simon & Schuster Interactive, Bayer, Rembrandt Toothpaste, Hearst and The Art Store among others.

He was a partner and co-creative director at several agencies, including Shaw and Platt Advertising and Sacks & Rosen Advertising, where he serviced leading national and international accounts, including Royal Doulton, Alexandra de Markoff, Lady Manhattan, Marcella Borghese, Hearst, The Fur Vault, Towle Silver, Cricketeer, Leslie Fay, and Salton.

As senior vice president, associate creative director at BBDO and, prior to that, Martin Landey/Arlow, Mel worked for Absolut Vodka (developing the very first Absolut ad in America), Gillette's Right Guard and hair care products, General Electric, DuPont, Fortunoff, Lily Tulip, Earth Shoes, Beech-Nut Baby Foods, Coty Cosmetics, Round-The-Clock, Eastman Kodak, McGregor, and Sun System.

Mel is a graduate of Cooper Union. He resides in New York City.